Arealink
We recently revisited Japan’s largest self storage room operator - Arealink - and formed a very positive long term outlook for the business. We decided to follow up with CEO Suzuki and Founder/Chairman Hayashi to understand how the model has evolved and especially how they are addressing the key challenge that the company has encountered over time - volatility driven by its development activity. The changes that they have introduced over the past few years will push the company away from large, expensive, buildings towards container type storage that is much cheaper and that offers far higher returns. This evolution will allow them to scale back the capital intensive development activity and focus on growing through internal cash flows. From our perspective this means that a volatile top line has masked a strongly growing underlying revenue stream and will turn into a much more stable growth trajectory and allow other investors to appreciate the attractiveness of their business model. Freeing up this lumpy investment capital will also enable them to accelerate their core storage unit openings.
The market opportunity in Japan is still underdeveloped. Utilization rates/population are far lower. Whilst a full move to US levels of usage is unlikely it does suggest an addressable market that can expand several times over the medium term.

Source: Arealink
Arealink intends to address this storage opportunity by rapidly growing its presence. It is already the market leader with 20% share but believes that it can exceed market growth.

Source: Arealink
The economics of these smaller units are also far better. The time to profitability is under 6 months, whereas large buildings may take up to 43 years to break even and often struggle with low occupancy. The management of these units is also handled remotely whereas buildings require staff to be on hand further increasing costs. Arealink manages around 2000 locations with just 70 employees.

Source: Arealink
One benefit of their market share and their nationwide footprint is that they have extensive data which new CEO Suzuki is using to enhance yields and to help identify attractive locations for new units. This includes enhancing the customer experience with digital keycards, courier services and storage rack rental. Small competitors cannot offer these enhanced services. Arealink is the first storage company in Japan to allow customers to sign up online and to pay via credit card. This may seem straightforward but is just another example of how they are different from their domestic competitors. These numerous small edges compound into being a large moat. Their distinctive branding and almost unique nationwide coverage along with online digital marketing means that they are usually one of the top ranked sites when customers are looking for storage.
The company has also participated in several TV shows such as this one… The other conclusion having watched the video is that Japanese storage units are MUCH tidier!

Source: Arealink
We think that this backdrop of a strong model and significant growth runway is not appreciated. With over 80% of revenue coming from recurring stock businesses this should be a highly predictable and highly valued revenue stream but it is not seen as such today. Why? History!
The company previously had a large ‘flow’ business doing development, and brokering real estate. At times this was highly successful but in other periods it slumped and caused losses. Eventually the company realised that their core rental storage business was by far their most attractive one and that they should focus on this. This business has grown for 20 years and without the volatility driven by the flow segments. These are now expected to decline as a proportion of revenues and the company is strategically deemphasising them (no more large scale development, no more storage unit brokerage etc.). This should radically reduce the volatility of earnings but is something that is hard to see today given the volatility from COVID and due to the drop out of these volatile revenues between 2019 and 2021. We think that this uncovered company has simply been ignored by many investors due to its small size (35bn), and non-core business volatility. We do not think that this anomalous situation will last long!

Source: Arealink
Catalysts?
- Current trading is strong so they are highly likely to revise up earnings and also dividends
- Openings and pipeline are progressing ahead of plan
- Further progress in expanding stable revenue % vs. flow business
- Further exit of some non-core assets that can accelerate growth in per share value
- Improved coverage – the company is working to attract investors and also analysts after they have made these business model refinements and improved growth stability
Zennor will share the Arealink story with some other likeminded investors…
Intrinsic Value?
Our investment case as a buyer today is that the company will compound earnings at a 10%+ CAGR without recourse for additional equity capital. Dividends will grow at the same rate or higher bolstering the running yield from the current 2.4%.
As the business model stability is reappraised we believe it can rerate to 15x EBITDA. The current 7x EBITDA stands in contrast to global peers such as Shurguard 21x, Storagevault Canada 25x, Public Storage 15x or Lok N Store 18x. Unlike those firms Arealink is not heavily indebted AND is growing very quickly.
Taking a five year view we expect the company to have an intrinsic value of approx. 150bn JPY against today’s 35bn. This implies a >25% compound total return. Even if it does not rerate Arealink should still deliver a mid teens compound return if we are roughly right.
This may seem like a high IRR but our assumptions imply that the company does not hit their own unit opening targets (they are ahead), the firm does not raise prices (when inflation is back) or misses its utilisation assumptions (very stable for many years) and that it also continues to trade at a -25% discount to relevant global peers (we shall have to see!). We also do not assume any M&A which is possible...
05.09.2023/153